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- College of Professional and Continuing Education, The Hong Kong Polytechnic University ×
- Hong Kong Baptist University ×
- The University of Hong Kong ×
- The Hong Kong University of Science and Technology ×
- The Hong Kong Polytechnic University ×
- Tung Wah College ×
- Yew Chung College of Early Childhood Education ×
- 1. Showcase Project Achievements ×
- 2. Thematic Exploration ×
- 1.1 Teaching Development and Language Enhancement Grant (TDLEG) ×
- 2.2 Diversity and Inclusion Education ×
- 2.3 Community Engaged Learning ×
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16 posts found
Poster Presentation Time: 1225-1400; 1500-1600
Venue: F4, Tai Po-Shek-O Room, Lower Level I
Presenter(s)
– Mr Chun Hoi CHEUNG, Assistant Professor of Practice, School of Chinese Medicine, Hong Kong Baptist University
– Miss Hoi Yan FONG, Hong Kong Baptist University
– Miss Judith WONG, Hong Kong Baptist University
– Mr Conrad Kwan Ho CHAN, Hong Kong Baptist University
– Mr Shu Kin FONG, Hong Kong Baptist University
Abstract
Background: Led by Hong Kong Baptist University in collaboration with the University of Hong Kong, the project initiated the first-of-its-kind non-conventional simulation practicum in a realistic setting using Virtual Reality(VR) technology. Aim: The aim is to enhance students’ first-hand experiences with TCM diagnosis and consultations, thereby optimize the effectiveness of service-learning and equip students with necessary attributes such as self-learning ability and communication skills as future practitioners. Method The project encompassed (1)scriptwriting for VR development, (2)VR application with debriefing sessions held to explain the rationales of diseases and relevant physical examinations(PE) to students, and (3)skills contribution in service-learning. Numerical data was obtained through pre and post VR survey for analysis. The statistical test used was Wilcoxon signed-rank test, a paired difference test for comparing the pre-post scores of two matched samples. Post-VR focus group interviews were conducted to collect students’ views on the pros and cons of VR. Evaluation results Quantitatively, 51students completed the VR activity and responded the pre and post VR survey. Under 10-mark scoring scale with 10 as the largest extent, students’ self-evaluation on professional knowledge improved significantly. The medians of the mastery of diagnostic criteria, typical symptoms and physical examinations all increased from 6 to 7 with p<0.001. Students’ self-learning ability, understanding towards consultation procedures, technique in verbal consultation and skills in communicating with patients elevated from 6 to 7 in median, with p-values of 0.009,<0.001,<0.001 and p<0.05 respectively. Qualitatively, students mentioned in focus group that they got insights on the choices of physical examinations to be done in service-learning through VR. Yet, some students reported dizziness and nausea caused by VR headsets as the main barrier of the project, making it inapplicable to all students. Conclusion: This innovative approach is proven to improve clinical knowledge, foster self-learning ability, and develop generic attributes of students.
Theme: 1: Showcase Project Achievements
Sub-theme: 1.1 Teaching Development and Language Enhancement Grant (TDLEG)
Poster Presentation Time: 1225-1400; 1500-1600
Venue: J4, Tai Po-Shek-O Room, Lower Level I
Presenter(s)
– Dr Beatrice CHU, Head, Professional Development, Center for Education Innovation, The Hong Kong University of Science and Technology
Abstract
The “Co-Creating the Future of Education” project, a collaborative effort led by the Hong Kong University of Science and Technology (HKUST), alongside the University of Hong Kong (HKU) and Hong Kong Baptist University (HKBU), advances the Student as Partners (SaP) approach within Hong Kong’s higher education sector. This initiative aims to transform pedagogical models by embedding student engagement in the learning process. Key objectives include enhancing professional development programs, enabling faculty and staff to collaborate effectively with students, and establishing a standardized evaluation framework to measure the impact of SaP initiatives. The project also emphasizes the creation of a Community of Practice for Student Partnership, facilitating the exchange of successful strategies and supporting ongoing SaP projects. Additionally, the Student Partnership Co-Creation Program is a cornerstone objective, fostering innovative ideas and collaborative efforts between students and faculty. Progress to date includes the successful implementation of five key focus areas: organizing professional development seminars, establishing a resource hub, and initiating the Student Partnership Co-Creation Program. Notably, 20 teams from various institutions participated in this program, yielding high satisfaction rates and valuable insights. Ultimately, this project seeks to create a sustainable, collaborative ecosystem that enhances student agency, faculty development, and curriculum innovation across participating institutions.
Theme: 1. Showcase Project Achievements
Sub-theme: 1.1 Teaching Development and Language Enhancement Grant (TDLEG)
Poster Presentation Time: 1500-1600; 1700-1800
Venue: E2, Tai Po-Shek-O Room, Lower Level I
Presenter(s)
– Dr Grace NGAI, Head, Service-Learning and Leadership Office, The Hong Kong Polytechnic University
– Dr Stephen CHAN, Principal Project Fellow and Founding Head, Service-Learning and Leadership Office, The Hong Kong Polytechnic University
– Dr Perry LEE, Manager, Service-Learning and Leadership Office, The Hong Kong Polytechnic University
– Dr Angel LUO, The Hong Kong Polytechnic University
– Dr Shuheng LIN, Project Fellow, Service-Learning and Leadership Office, The Hong Kong Polytechnic University
– Mr Kenneth LO, Senior Manager, Service-Learning and Leadership Office, The Hong Kong Polytechnic University,
Abstract
In Hong Kong, internationalization is a key performance indicator for the higher education section in response to the policy goal of establishing the city as a regional education hub (University Grants Committee, 2017). Resources have been allocated to universities for various initiatives including the recruitment of international faculty and students, inter-institutional collaboration in research, and students’ overseas learning experiences. A document analysis study on 6 universities in Hong Kong showed a notable increase of institutional focus on internationalization, intercultural skills, culture, diversity, equality, and inclusion post-pandemic (Lai, 2022). Besides its contribution to global connectivity, knowledge exchange, and institutional development (Lane, 2014), internationalizing higher education is also important to prepare students for a globalized world (Egron-Polak, 2011). Given the increasing diversity within universities and societies, prioritizing the cultivation of students’ intercultural sensitivity (IS) has become essential as it enhances students’ academic and personal success and fosters harmony and development within communities. Different strategies have been implemented in higher education institutes to provide intercultural opportunities for students. These include student mobility programmes, including short and long-term immersive learning activities that bring students outside of their home country to study abroad. At the Hong Kong Polytechnic University, this includes international service-learning (ISL), with a university target of 50% of students having an ISL experience by 2027-28. In this poster presentation, we will study the impact of ISL on students’ intercultural sensitivity from multiple dimensions, including knowledge, skills, and attitudes.
Theme: 2. Thematic Exploration
Sub-theme: 2.3 Community Engaged Learning
Oral Presentation Time: 1600-1700
Poster Presentation Time: 1500-1600; 1700-1800
Oral Presentation Venue: Rose Room, Lower Level II
Poster Presentation Venue: E4, Tai Po-Shek-O Room, Lower Level I
Presenter(s)
– Professor Joseph CHAN, Associate Director at Centre for Innovation and Entrepreneurship, HKU Business School, The University of Hong Kong
– Dr Jing LI, Lecturer and BBA (International Business and Global Management) Deputy Programme Director, HKU Business School, The University of Hong Kong
Abstract
Teaching and learning for innovation and entrepreneurship requires equipping students with the necessary skills for cross-disciplinary innovation: conducting academic research for scientific advancement, designing projects to translate research into applications, and connecting these to the value-chain for market adoption and commercialization. This TDG project aims at the third area – to train students for the entrepreneurial ecosystem, particularly the Greater Bay Area. The project utilizes interactive learning methods from business interviews of guest speakers to case discussions, including direct communication with industry professionals, for first-hand knowledge and perspectives to deepen students’ understanding of innovation and business strategies. The curriculum is further enhanced through tailor-made videos featuring interviews with senior management, offering practical insights into strategies and operations. This project establishes a hub of applied studies covering a spectrum of industries, to serve as a valuable resource for larger innovation community audience. The core in this pedagogical methodology is to bring industry into the classroom, and vice versa. Online and offline activities foster community building and knowledge exchange within the innovation ecosystem, while students’ reflection encourages them to apply their learning in the GBA.
Theme: 2. Thematic Exploration
Sub-theme: Community Engaged Learning & Community of Practice (CoP)
Poster Presentation Time: 1500-1600; 1700-1800
Venue: D3, Tai Po-Shek-O Room, Lower Level I
Presenter(s)
– Dr Kin WAN, Teaching Fellow, School of Optometry, The Hong Kong Polytechnic University
– Dr Jeffrey LEUNG, Teaching Fellow, School of Optometry, The Hong Kong Polytechnic University
Abstract
This study assesses an inter-professional training program aimed at improving the skills of optometry and education students in addressing the visual needs of children with special educational needs (SEN). Due to communication and behavioral challenges, SEN children are at a higher risk of having undetected visual problems, necessitating effective collaboration between optometrists and educators. The program included lectures, workshops, and practical vision screenings at special schools. Pre- and post-program surveys, using a Likert scale, measured participants’ understanding of SEN and confidence in managing visual issues in these children. Thirty-seven optometry and 21 education students participated in the study. Results showed a significant enhancement in the understanding of SEN characteristics and the importance of pediatric eye care (p < 0.001 and p < 0.023 respectively). Optometry students reported increased confidence in building rapport with SEN children, conducting eye exams, and making professional judgments (p ≤ 0.006). The findings suggest that inter-professional training can effectively improve the competence of future professionals in providing comprehensive eye care to SEN children, showcasing the benefits of collaborative educational approaches between healthcare and special education sectors.
Theme: 2. Thematic Exploration
Sub-theme: 2.2 Diversity and Inclusion Education
Oral Presentation Time: 1600-1700
Poster Presentation Time: 1500-1600; 1700-1800
Oral Presentation Venue: Camomile Room, Lower Level II
Poster Presentation Venue: D2, Tai Po-Shek-O Room, Lower Level I
Presenter(s)
– Ms Hong Ching CHAN, Senior Curriculum Development Officer, Centre for Advancement of Chinese Language Education and Research, Faculty of Education, The University of Hong Kong
– Ms Hongyun DENG, Research Manager, Centre for Advancement of Chinese Language Education and Research, Faculty of Education, The University of Hong Kong
Abstract
Empowering ethnic-minority students’ learning of writing is essential to students’ development in school and beyond. The advent of generative artificial intelligence (GenAI) has accelerated the transformation of education systems, providing new possibilities for addressing their challenges. Guided by the writing process theory, social constructivism, and self-regulated learning, this study proposes the WISE framework, comprising four key components: Write, Investigate, Synthesize, and Evaluate. It also reports on qualitative research, incorporating participant observation and content analysis, on WISE’s implementation among 10 ethnic-minority students in three primary schools in Hong Kong. The results suggest that this framework can systematically support students’ writing abilities in terms of 1) enriching vocabulary and language usage, 2) improving quality and depth of writing content, 3) enhancing writing structures and creativity, and 4) strengthening critical thinking.
Theme: 2. Thematic Exploration
Sub-theme: Diversity and Inclusion Education
Oral Presentation Time: 1600-1700
Venue: Rose Room, Lower Level II
Presenter(s)
– Dr Hazel CHEN, Lecturer, Division of Languages and Communications, College of Professional and Continuing Education, The Hong Kong Polytechnic University
– Dr Doreen TSE, Senior Lecturer, Division of Business and Hospitality Management, College of Professional and Continuing Education, The Hong Kong Polytechnic University
Abstract
LCS4573 Teaching Primary School Students English as a Service-Learning Experience is a subject offered by the Division of Languages and Communication at CPCE PolyU in partnership with the New Home Association. Since Semester 1 of 2021, more than 50 students majoring in Language and Professional Communication have participated in the project, accumulating 6,000 service hours and benefiting over 350 primary school children and their families in Sham Shui Po and Tin Shui Wai in Hong Kong. The project involves English tutoring for P1-P3 children from underprivileged and new immigrant families. This presentation focuses on three areas of improvement achieved through the students’ enthusiastic contribution and involvement. Firstly, students’ English literacy and public speaking skills were enhanced as they became more aware of their own language level, grammar, lexicon, and pronunciation through content preparation. Secondly, students’ pedagogical innovation skills and confidence were developed as they explored new teaching methods. Thirdly, students gained an in-depth understanding of the education resources disparity in Hong Kong and formed emotional bonds with the children. This presentation will showcase LCS4573 as a prime example of community engagement learning and the positive impact it has had on CPCE students, the primary school children, and the local community.
Theme: 2. Thematic Exploration
Sub-theme: Community Engaged Learning & Community of Practice (CoP)
Oral Presentation Time: 1600-1700
Venue: Camomile Room, Lower Level II
Presenter(s)
– Dr Cissy LI, Head, Language Centre, Hong Kong Baptist University
Abstract
Based on the UN’s 2030 Framework, global citizenship education (GCE) aims to develop learners’ knowledge, skills, attitudes, and values necessary to become active and responsible global citizens (Reimers et al., 2016). In order to become a successful global citizen, learners need to be aware of the interconnectedness of the world, respectful of diversity, reflective of personal and others’ behaviors and their impact, and committed to sustainability. More importantly, they need to be willing to take action to make changes for a better world. This presentation will report on the implementation and outcomes of part of the project Nurturing Global Citizenship through English (NGCE) using Kolb’s experiential learning framework. GCE guided learning in the ESL classroom was complemented with abundant GCE opportunities outside the classroom, including global dialogues, field trips and poster-exhibitions. Findings from questionnaire surveys and focus group interviews indicate that students had a heightened awareness of global citizenship and perceived improvements in cognitive, socio-emotional and behavioral competencies, which are the three core domains in GCE identified by UNESCO (2015). The positive outcomes highlight the benefits of integrating GCE into the English language curriculum and fostering diversity, inclusion, and international learning.
Theme: 2. Thematic Exploration
Sub-theme: Diversity and Inclusion Education
Venue: Peony Room, Lower Level II
Presenter(s)
– Ms Nancy TING, Senior Lecturer, Early Childhood Education, Yew Chung College of Early Childhood Education
– Ms Mary Ann HOOD, Senior Lecturer, Early Childhood Education, Yew Chung College of Early Childhood Education
Abstract
The transition from kindergarten to primary school is an important time for children and parents. In addition, starting primary school is a significant milestone for children as the teaching and learning experiences, curriculum and classroom environment are markedly different to the kindergarten. For example, there are new rules and expectations to get used to. Coping well and adjusting to the changes is important and a successful start to primary school is associated with future learning success in school. The overall Kindergarten to Primary (K2P) project objective is to overcome stress brought by the K2P transition; provide a solid foundation for primary school stage and promote child readiness for school and school readiness for child and family. The project has four objectives that focus inter alia on the students, their parents, and in-service and pre-service teachers. This presentation will focus on objective 1 which is to equip students with a positive mindset and readiness for the new learning environment using a multi-step approach. This approach includes implementing lesson plans and home activities to develop and support children’s acquisition of 7 specific skillsets, namely Cognitive skills, Independent thinking, Collaborative learning, Empathetic thinking, Social-emotional skills/understanding challenges, Communication skills and Authority in learning.
Theme: 2. Thematic Exploration
Sub-theme: Whole-person Development & Diversity and Inclusion Education
Poster Presentation Time: 1225-1400; 1500-1600
Venue: G4, Tai Po-Shek-O Room, Lower Level I
Presenter(s)
– Dr Hung-lin CHI, Associate Professor, Department of Building and Real Estate, The Hong Kong Polytechnic University
– Ms Junyu CHEN, Ph.D Student, Department of Building and Real Estate, The Hong Kong Polytechnic University
– Mr Haolei LIN, Ph.D Student, Department of Building and Real Estate, The Hong Kong Polytechnic University
Abstract
KnowLearn is an interactive learning assistant system designed for architecture, engineering, and construction (AEC) education, where personalized recommendations for students in virtual learning environments remain under-explored. An educational knowledge graph (KG) was constructed to contain multifaceted information by connecting pedagogical, learning performance, and learning feedback data as sub-graphs. A heterogeneous graph attention network (HAN) was implemented to infer latent information in the educational KG and identified essential factors shaping students’ acceptance of virtual learning environments. Based on sampling data of 107 students from the Hong Kong Polytechnic University, Department of Building and Real Estate, we found students’ self-efficacy, intention to use, and in-class quiz performance were significant predictors of final learning outcomes in subjects that adopt virtual learning environments. This project further deployed a local-based large language model (LLM) Qwen-7B and built an interactive graphical user interface (GUI) with Gradio. Utilizing the information preserved in the educational KG and learned from HAN as the basis, this LLM facilitated conversations between students and KnowLearn, enhancing personalized recommendations while securing student privacy. The developed system contributed to helping improve the learning experiences and performances of AEC students within virtual learning environments.
Theme: 1: Showcase Project Achievements
Sub-theme: 1.1 Teaching Development and Language Enhancement Grant (TDLEG)
Poster Presentation Time: 1500-1600; 1700-1800
Venue: E1, Tai Po-Shek-O Room, Lower Level I
Presenter(s)
– Dr Bess Yue WANG, Senior Lecturer, Department of Journalism, School of Communication, Hong Kong Baptist University
– Dr Angela Dan WANG, Research Assistant Professor, Department of Journalism, School of Communication, Hong Kong Baptist University
Abstract
The proposed course equips students with cutting-edge skills in AI and cloud-based solutions to address real-world media management challenges faced by NGOs. Through a dynamic, experiential learning approach, students will become digitally competent, industry-ready, and socially responsible professionals. Partnering with the Institute of Endurance Science and Technology (IEST) and Huawei, the course offers a unique opportunity to bridge the gap between technological expertise and social impact. Students will gain hands-on experience by developing cloud-based solutions for IEST’s data management, publicity, and digital governance needs. The curriculum emphasizes: 1. Understanding NGO media challenges and translating them into practical cloud-based solutions. 2. Utilizing Huawei’s cloud infrastructure and receiving expert training from their engineers. 3. Developing a comprehensive cloud solution proposal addressing a real-world problem faced by IEST. Student competency will be assessed through a Huawei Cloud Practitioner certification exam and a final project proposal evaluated by industry experts and IEST. This ensures the learning experience is not only relevant but also potentially impactful, with successful proposals considered for adoption by IEST. This course exemplifies the power of technology in driving positive social change while providing students with invaluable skills for the future.
Theme: 2. Thematic Exploration
Sub-theme: 2.3 Community Engaged Learning
Oral Presentation Time: 1600-1700
Venue: Rose Room, Lower Level II
Presenter(s)
– Dr Janet CHAN, Senior Lecturer, School of Biological Sciences, The University of Hong Kong
Abstract
Fifty undergraduate (UG) students from various faculties at HKU have been trained as Climate Ambassadors through the project titled “Partnering with Students in Climate Education: HKU Climate Ambassador.” This climate education initiative is supported by the HKU Teaching Development Grant and aims to empower UG students to co-create climate actions and make a meaningful impact on broader communities. The project commenced in February 2024. To enhance students’ understanding of climate issues and involve them as partners, ten postgraduates and alumni have been appointed as mentors. They provide engaging dialogues and guidance to the UG students in their climate action endeavors. Additionally, students receive training through team-building activities, field trips, and seminars conducted by climate experts. Subsequently, students form groups and develop their own climate actions, such as addressing food waste, promoting biodiversity, and exploring public attitudes towards waste recycling. These actions will be showcased in a student-led conference scheduled for mid-June 2024. Following the conference, 18 selected Climate Ambassadors will participate in a desert service-learning trip in mainland China in July 2024, supported by YMCA and the Teaching Development and Language Enhancement Grant 2022-25. During the seven-day stay in Tengger Desert, these 18 HKU Climate Ambassadors will play a crucial role as co-developers of the camp. They will be empowered to educate camp participants and local communities about climate change and waste reduction. Collaborating with camp participants, they will carry out climate-related services, engage in personal reflection, and create meaningful impact within their own circles and the wider community. These experiences will help our Climate Ambassadors develop essential soft skills, including problem-solving, communication, leadership, and teamwork. Moreover, this experiential learning opportunity will incorporate international, intercultural, and global dimensions, enabling our HKU students to cultivate a global outlook, global citizenship, cultural inclusiveness, and intercultural competence – all highly valued by employers in today’s workplace.
Theme: 2. Thematic Exploration
Sub-theme: Community Engaged Learning & Community of Practice (CoP)
Poster Presentation Time: 1225-1400; 1500-1600
Venue: G3, Tai Po-Shek-O Room, Lower Level I
Presenter(s)
– Professor Fraide A. Jr GANOTICE, Assistant Professor, Bau Institute of Medical and Health Sciences Education, Li Ka Shing Faculty of Medicine, The University of Hong Kong
Abstract
Disciplinary silos often perpetuate hierarchical relationships and competition, creating a significant barrier to teamwork and collaboration in healthcare. Students who are exclusively trained within the confines of their discipline and university miss out on opportunities to develop the interprofessional competencies necessary for managing complex medical conditions of patients. Therefore, cross-institutional interprofessional education is crucial to promote the sharing of expertise among professionals from different universities and to prepare students for clinical practice. This presentation will highlight the significant achievements of the project titled “Promoting cross-institutional collaboration through interprofessional education: Forging alliances in healthcare education.” Initiated by the University of Hong Kong (HKU) in partnership with the Hong Kong Polytechnic University (PolyU), this innovative project aims to break down educational silos and foster interprofessional competencies among healthcare students. The project’s core objective is to enhance patient-centered care by developing and implementing a model of interprofessional education that integrates various healthcare disciplines. Throughout the four phases of the project—Program Development, Pilot Testing, Actual Implementation, and Evaluation and Dissemination—numerous achievements have been documented. These include the successful integration of interprofessional education into the curricula, enhanced collaborative competencies among students. The project also pioneered the development of an evidence-based cross-institutional IPE Model, setting a benchmark for future educational endeavors in the healthcare sector. This presentation will delve into the methodologies employed, the collaborative initiatives between HKU and PolyU, and the positive impact on healthcare education highlighted by reduced medical errors and improved healthcare outcomes. By showcasing these achievements, the session aims to inspire continued progress in interprofessional education and collaboration across healthcare institutions globally.
Theme: 1: Showcase Project Achievements
Sub-theme: 1.1 Teaching Development and Language Enhancement Grant (TDLEG)
Poster Presentation Time: 1500-1600; 1700-1800
Venue: L1, Tai Po-Shek-O Room, Lower Level I
– Dr Joseph Yui-yip LAU, Interim Head of Student Affairs and Senior Lecturer, Division of Business and Hospitality Management, College of Professional and Continuing Education, The Hong Kong Polytechnic University
Abstract
Strengthening diversity and inclusion education may foster Hong Kong to establish a regional education hub in the Asia Pacific region. To align with the dual objectives of internationalization and the integration of the Greater Bay Area, the admission policy and strategy have been fundamental changes in the past few decades. As expected, the student population is not only local students but also mainland students, ethics minorities, and other foreign students jointly enroll in the programme, participate in the student activities, and use the campus facilities for learning and social networking purposes. In response, the Student Affairs Office plays a crucial role in building diversity and inclusion education on the campus. This study aims to investigate the current context of the higher education sector, to identify the challenges of building diversity and inclusion education on campus, and to propose possible future trends of building diversity and inclusion education in the higher education sector in the forthcoming years.
Theme: 2. Thematic Exploration
Sub-theme: 2.2 Diversity and Inclusion Education
Oral Presentation Time: 1400-1500
Venue: Camomile Room, Lower Level II
Presenter(s)
– Professor Michael BOTELHO, Clinical Professor, Restorative Dental Sciences, Faculty of Dentistry, The University of Hong Kong
– Ms Trinity JIAO, HKU SaP CoP Project Coordinator, Restorative Dental Sciences, Faculty of Dentistry, The University of Hong Kong
Abstract
The “Students as Partners (SaP)” support framework fosters active interdisciplinary collaboration. Key initiatives undertaken by the Students as Partners Community of Practice (SaP CoP) involve organizing seminar-sharing sessions, hosting internal CoP meetings, and conducting formal consultation sessions for those initiating SaP projects. These efforts offer valuable learning opportunities and continuous support for both educators and students. At HKU, the SaP CoP has developed a Scope, Process, and Levels framework for SaP activities. In partnership with TALIC, the SaP CoP has established a dedicated webpage and featured it in the HKU bulletin. These initiatives have been well-received by students and staff alike, providing meaningful experiences and practical guidelines that significantly contribute to their learning and engagement journey.
Theme: 1. Showcase Project Achievements
Sub-theme: Teaching Development and Language Enhancement
Poster Presentation Time: 1500-1600; 1700-1800
Venue: E3, Tai Po-Shek-O Room, Lower Level I
Presenter(s)
– Dr Christelle NOT, Senior Lecturer, Department of Earth Sciences, The Unviersity of Hong Kong
Abstract
This study explored how the emotional framing of climate change messages (hope appeal vs. fear appeal) impacted students’ emotions and sense of efficacy towards addressing climate change. Prior research had focused on the persuasive effects of hope and fear appeals, but lacked investigation into how audience perceptions influence the interpretation of these messages. The quantitative results showed that the hope-appeal group experienced a significantly greater increase in self-efficacy and collective efficacy compared to the fear-appeal group. Qualitative analysis provided potential explanations – hope-appeal videos shifted students’ attention towards messages about effective mitigation actions, while fear-appeal videos directed focus to the negative consequences of climate change. Importantly, before the intervention, many students believed individual efforts were negligible compared to collective action. However, the hope-appeal’s emphasis on efficacy allowed students to recognize the value of their individual contributions, boosting their self-efficacy and collective efficacy. The findings suggest that communicating climate solutions with hope and gain-framed messages, rather than fear appeals, may be more effective in empowering younger generations to take meaningful action against climate change.
Theme: 2. Thematic Exploration