Poster Presentation Time: 1500-1600; 1700-1800

Venue: D4, Tai Po-Shek-O Room, Lower Level I

Presenter(s)

– Dr William Man Yin CHEUNG, Senior Education Development Officer, Talent and Education Development Office, City University of Hong Kong

– Ms Ka Yan SO, Educational Development Officer, Talent and Education Development Office, City University of Hong Kong

Abstract

In the recent era of rapid development and ubiquitous application of artificial intelligence (AI), it has become crucial for all students to be AI-literate irrespective of their academic background. This poster shares the pilot run of the “AI for All” initiative at CityUHK, which introduced the basic principles, development, and recent applications of AI to the participating students. Students analysed how AI has been utilised by various organisations/platforms and demonstrated improved AI literacy after the initiative.

Theme: 2. Thematic Exploration

Sub-theme: 2.2 Diversity and Inclusion Education

Poster Presentation Time: 1225-1400; 1500-1600

Venue: F2, Tai Po-Shek-O Room, Lower Level I

Presenter(s)

– Professor Paul Lai Chuen LAM, Associate Professor, Centre for Learning Enhancement And Research, The Chinese University of Hong Kong

– Mr Wikie Wai Kei CHAN, Research Coordinator, Centre for Learning Enhancement And Research, The Chinese University of Hong Kong

– Miss Ka Yan LAU, Research Assistant, Centre for Learning Enhancement And Research, The Chinese University of Hong Kong

Abstract

Artificial Intelligence (AI) is rapidly transforming the educational landscape, presenting both opportunities and challenges for educators. This poster presentation showcases the work of two UGC-funded projects: “AI in Education” and “Generative AI for Teaching and Education (GATE).” These initiatives aim to bridge the gap between AI technologies and educators. By familiarizing educators with AI applications, empowering them with research insights, and providing professional development opportunities, these projects enable teachers to harness the power of AI as a tool for enhancing teaching and learning experiences. The presentation highlights the journey of supporting teachers in exploring, understanding, and applying AI in their own teaching contexts and calls for active participation in the broader AI community.

Theme: 1. Showcase Project Achievements

Sub-theme: 1.1  Teaching Development and Language Enhancement Grant (TDLEG)

Poster Presentation Time: 1225-1400; 1500-1600

Venue: F4, Tai Po-Shek-O Room, Lower Level I

Presenter(s)

– Mr Chun Hoi CHEUNG, Assistant Professor of Practice, School of Chinese Medicine, Hong Kong Baptist University

– Miss Hoi Yan FONG, Hong Kong Baptist University

– Miss Judith WONG, Hong Kong Baptist University

– Mr Conrad Kwan Ho CHAN, Hong Kong Baptist University

– Mr Shu Kin FONG, Hong Kong Baptist University

Abstract

Background: Led by Hong Kong Baptist University in collaboration with the University of Hong Kong, the project initiated the first-of-its-kind non-conventional simulation practicum in a realistic setting using Virtual Reality(VR) technology. Aim: The aim is to enhance students’ first-hand experiences with TCM diagnosis and consultations, thereby optimize the effectiveness of service-learning and equip students with necessary attributes such as self-learning ability and communication skills as future practitioners. Method The project encompassed (1)scriptwriting for VR development, (2)VR application with debriefing sessions held to explain the rationales of diseases and relevant physical examinations(PE) to students, and (3)skills contribution in service-learning. Numerical data was obtained through pre and post VR survey for analysis. The statistical test used was Wilcoxon signed-rank test, a paired difference test for comparing the pre-post scores of two matched samples. Post-VR focus group interviews were conducted to collect students’ views on the pros and cons of VR. Evaluation results Quantitatively, 51students completed the VR activity and responded the pre and post VR survey. Under 10-mark scoring scale with 10 as the largest extent, students’ self-evaluation on professional knowledge improved significantly. The medians of the mastery of diagnostic criteria, typical symptoms and physical examinations all increased from 6 to 7 with p<0.001. Students’ self-learning ability, understanding towards consultation procedures, technique in verbal consultation and skills in communicating with patients elevated from 6 to 7 in median, with p-values of 0.009,<0.001,<0.001 and p<0.05 respectively. Qualitatively, students mentioned in focus group that they got insights on the choices of physical examinations to be done in service-learning through VR. Yet, some students reported dizziness and nausea caused by VR headsets as the main barrier of the project, making it inapplicable to all students. Conclusion: This innovative approach is proven to improve clinical knowledge, foster self-learning ability, and develop generic attributes of students.

Theme: 1: Showcase Project Achievements

Sub-theme: 1.1  Teaching Development and Language Enhancement Grant (TDLEG)

Poster Presentation Time: 1500-1600; 1700-1800

Venue: D1, Tai Po-Shek-O Room, Lower Level I

Presenter(s)

– Dr William Man Yin CHEUNG, Senior Education Development Officer, Talent and Education Development Office, City University of Hong Kong

Abstract

The recent advent of generative artificial intelligence (AI) has demanded prompt actions for supporting educators to review and possibly revamp their courses accordingly. This poster shares the experience of CityUHK for administering a programme of online modules, seminars and funding availability to empower academic staff in incorporating AI into the curriculum. In response to the positive feedback received, the programme was implemented for a second time with updates and enhancement.

Theme: 2. Thematic Exploration

Sub-theme: 2.2 Diversity and Inclusion Education

Poster Presentation Time: 1225-1400; 1500-1600

Venue: G2, Tai Po-Shek-O Room, Lower Level I

Presenter(s)

– Dr Florence Mei Kuen TANG, Lecturer, Division of Education, School of Biomedical Sciences, The Chinese University of Hong Kong

– Dr Charis Yuk Man LI, Lecturer, School of Life Sciences, The Chinese University of Hong Kong

– Mr Kenneth Chung Hin LAI, Centre for eLearning Innovation and Technology, The Chinese University of Hong Kong

Abstract

The metaverse offers unique attributes that differentiate it from other educational tools, particularly its “Interactivity, Corporeality, and Permanence” within an immersive unreal space. Active learning, a dynamic educational approach, encourages students to engage in learning rather than passively receiving information. We aim to harness the metaverse concept to create interior architectural design virtual spaces where learners can interact in real-time, computer-generated environments. Methods and Results Our team is currently developing innovative Metaverse Learning Environments (MetaL). Since early 2023, we have transitioned health-related tertiary education to active metaverse-based pedagogy for teaching and learning activities. This approach includes in-class teaching, flipped classes, after-class learning, virtual hands-on practice, and AI tutoring. A preliminary observational study of in-class activities reveals that teachers can reinforce knowledge delivery while students enhance their learning through positive class interactions. Discussion and Conclusion The MetaL showcases the importance of leveraging technology to revolutionize traditional learning environments. Such transformation boosts students’ confidence in self-directed learning, communication skills, collaborative learning, problem-solving, innovation, critical reflection, and proficiency in professional training, but with challenges. Take Home Message In the future, the rapid advancements in online-based communication and generative AI technologies will transform the academic landscape, contributing to metaverse digital learning resources. Additionally, interior architecture and design are critical for students to experience psychological and emotional relaxation when engaging in virtual learning environments for ethical interaction.

Theme: 1. Showcase Project Achievements

Sub-theme: 1.1  Teaching Development and Language Enhancement Grant (TDLEG)

Poster Presentation Time: 1500-1600; 1700-1800

Venue: B4, Tai Po-Shek-O Room, Lower Level I

Presenter(s)

– Mr Frankie Tsz Ki FAN, Executive Officer, Talent and Education Development Office, City University of Hong Kong

Abstract

CityUHK launched the CityU Tiger Programme for nurturing the talents of tomorrow and transforming students into future global leaders. The Programme targets both newly-admitted undergraduate students with outstanding academic performance as well as high-achieving first-year students and have approximately 1,000 members in 2023/24. With constant guidance and support from faculty members, the Programme organised various tailored activities for these elite students, allowing them to navigate the challenges of the fast-changing world, cultivate their talents in their respective fields of study, contribute to their communities, and ultimately emerge as future leaders and change-makers.

Theme: 2. Thematic Exploration

Sub-theme: 2.4  Whole-Person Development

Poster Presentation Time: 1225-1400; 1500-1600

Venue: J4, Tai Po-Shek-O Room, Lower Level I

Presenter(s)

– Dr Beatrice CHU, Head, Professional Development, Center for Education Innovation, The Hong Kong University of Science and Technology

Abstract

The “Co-Creating the Future of Education” project, a collaborative effort led by the Hong Kong University of Science and Technology (HKUST), alongside the University of Hong Kong (HKU) and Hong Kong Baptist University (HKBU), advances the Student as Partners (SaP) approach within Hong Kong’s higher education sector. This initiative aims to transform pedagogical models by embedding student engagement in the learning process. Key objectives include enhancing professional development programs, enabling faculty and staff to collaborate effectively with students, and establishing a standardized evaluation framework to measure the impact of SaP initiatives. The project also emphasizes the creation of a Community of Practice for Student Partnership, facilitating the exchange of successful strategies and supporting ongoing SaP projects. Additionally, the Student Partnership Co-Creation Program is a cornerstone objective, fostering innovative ideas and collaborative efforts between students and faculty. Progress to date includes the successful implementation of five key focus areas: organizing professional development seminars, establishing a resource hub, and initiating the Student Partnership Co-Creation Program. Notably, 20 teams from various institutions participated in this program, yielding high satisfaction rates and valuable insights. Ultimately, this project seeks to create a sustainable, collaborative ecosystem that enhances student agency, faculty development, and curriculum innovation across participating institutions.

Theme: 1. Showcase Project Achievements

Sub-theme: 1.1  Teaching Development and Language Enhancement Grant (TDLEG)

Poster Presentation Time: 1225-1400; 1500-1600

Venue: C2, Tai Po-Shek-O Room, Lower Level I

Presenter(s)

– Professor Bin LI, Associate Professor, Department of Linguistics and Translation, City University of Hong Kong

– Dr Yee Na LI, Part-time Research Associate, Department of Linguistics and Translation, City University of Hong Kong

Abstract

Our ten years’ evidence-based study revealed that the alternative pathway from sub-degree to degree studies is viable while challenging for Senior Year Admission (SYA) students. The inadequate alignment between sub-degree and university programmes is the main determinant of their heavy academic workload. Their transitional challenges call for an examination of the existing programme articulation process and academic advising to SYA students. In response to their needs, the project sustains our previous work from UGC-funded and TDG sustainability projects to promote best practices to support SYA students. An online Cross Institutional Credit-transfer Information System (CICIS) was launched to enhance the transparency of credit transfer and facilitate smooth transition of SYA students. Another student-centred Resources Website was developed to provide cross-institutional support to SYA students from the first point of transferring to universities. In addition, a series of collaborative activities, such as an international Credit Transfer Conference, local and overseas webinar sessions and the Internationalisation-at-Home (IaH) programme, has been organised. The project provides implications to administrators and policy makers in higher education, informing policies and practices to optimize the transfer experience for students’ greater success in universities and in the society.

Theme: 1. Showcase Project Achievements

Sub-theme: 1.1 Teaching Development and Language Enhancement Grant (TDLEG)

Poster Presentation Time: 1500-1600; 1700-1800

Venue: B2, Tai Po-Shek-O Room, Lower Level I

Presenter(s)

– Mr Iain KILLOUGHERY, Lecturer, Sport, Physical Education and Health, Hong Kong Baptist University

Abstract

Graduate attributes (GAs), formally adopted by higher education institutions for some time, describe the skills and competences that students should develop over the course of their studies. GAs are considered important to universities as they act as a means to represent and extend their brand, while also providing a channel to maintain connection with industry. However, despite regular engagement with industry, employers remain unsatisfied with graduate transferable skills. This may be caused by a lack of a common theoretical underpinning to develop such attributes. Therefore, the aim of this study was to provide an evidence-based methodology which develops transferable skills in university graduates. Two classes were used in this study; one class received a 12-week intervention incorporating a variety of coaching activities. The second class acted as a control group. Students completed pre-intervention surveys providing self-reports of ratings in GAs and resourcefulness behaviours. Post-intervention, students again complete surveys reporting self-ratings on the same topics. Survey data was analysed to identify changes in student scores, which highlighted improvements in all graduate attribute ratings post-intervention. Furthermore, help-seeking behaviours were shown to have significant improvement post-intervention. This study suggests that coaching practices may provide an effective method to develop transferable skills in students.

Theme: 2. Thematic Exploration

Sub-theme: 2.4  Whole-Person Development

Oral Presentation Time: 1600-1700
Poster Presentation Time: 1500-1600; 1700-1800

Oral Presentation Venue: Rose Room, Lower Level II
Poster Presentation Venue: E4, Tai Po-Shek-O Room, Lower Level I

Presenter(s)

– Professor Joseph CHAN, Associate Director at Centre for Innovation and Entrepreneurship, HKU Business School, The University of Hong Kong

– Dr Jing LI, Lecturer and BBA (International Business and Global Management) Deputy Programme Director, HKU Business School, The University of Hong Kong

Abstract

Teaching and learning for innovation and entrepreneurship requires equipping students with the necessary skills for cross-disciplinary innovation: conducting academic research for scientific advancement, designing projects to translate research into applications, and connecting these to the value-chain for market adoption and commercialization. This TDG project aims at the third area – to train students for the entrepreneurial ecosystem, particularly the Greater Bay Area. The project utilizes interactive learning methods from business interviews of guest speakers to case discussions, including direct communication with industry professionals, for first-hand knowledge and perspectives to deepen students’ understanding of innovation and business strategies. The curriculum is further enhanced through tailor-made videos featuring interviews with senior management, offering practical insights into strategies and operations. This project establishes a hub of applied studies covering a spectrum of industries, to serve as a valuable resource for larger innovation community audience. The core in this pedagogical methodology is to bring industry into the classroom, and vice versa. Online and offline activities foster community building and knowledge exchange within the innovation ecosystem, while students’ reflection encourages them to apply their learning in the GBA.

Theme: 2. Thematic Exploration

Sub-theme: Community Engaged Learning & Community of Practice (CoP)

Poster Presentation Time: 1225-1400; 1500-1600

Venue: C4, Tai Po-Shek-O Room, Lower Level I

Presenter(s)

– Dr John Alexander WRIGHT, Senior Lecturer, Department of Statistics, The Chinese University of Hong Kong

– Dr Kin Chi WONG, Research Associate, Centre for Learning Enhancement and Research, Centre for Learning Enhancement and Research, The Chinese University of Hong Kong

– Ms Irene Yuet Shan LEUNG, Research Assistant, Centre for Learning Enhancement and Research, Centre for Learning Enhancement and Research, The Chinese University of Hong Kong

Abstract

The project involves having research postgraduates in statistics (Stat RPgs) teach statistical methods to research postgraduates without a statistical background to support their research studies. During their training, they view our in-house developed videos. These videos include the learning challenges faced by students without a background in statistics. The videos also provide tips for effective statistics teaching, interviews with students without a statistics background, as well as shared experiences from previous Stat RPgs. After this, the RPgs finalize a teaching plan, prepare pre-workshop videos, and ultimately deliver two sections of a 3-hour in-person, hands-on workshop on a specific statistical method. The main challenge to the project’s success is formulating effective training strategies to align Stat RPgs’ expectations with those of students who lack a statistics background. Based on feedback from workshop participants and Stat RPgs, we recommend a bespoke approach to the training. This approach prioritizes learning from personal and shared experiences, as opposed to solely focusing on hard facts, theory, and data. The training includes observing the instant reactions of non-background students to math notations and basic statistics concepts, reviewing past experiences of Stat RPgs, observing how professors conduct workshops for students without a statistics background, facilitating discussions between Stat RPgs and instructors about draft teaching materials, and reflecting on teaching experiences after hands-on workshops. These activities prompt Stat RPgs to adapt their teaching methods to better accommodate students without a statistics background. Stat RPgs have discovered that modifying their teaching styles to suit the students’ needs is more effective than attempting to change the students. We discovered that our training program even enhances the teaching of Stat RPgs for statistics major students. This suggests the potential to develop sustainable, in-house training modules for teaching assistants within the department.

Theme: 1. Showcase Project Achievements

Sub-theme: 1.1  Teaching Development and Language Enhancement Grant (TDLEG)

Oral Presentation Time: 1600-1700
Poster Presentation Time: 1500-1600; 1700-1800

Oral Presentation Venue: Camomile Room, Lower Level II
Poster Presentation Venue: D2, Tai Po-Shek-O Room, Lower Level I

Presenter(s)

– Ms Hong Ching CHAN, Senior Curriculum Development Officer, Centre for Advancement of Chinese Language Education and Research, Faculty of Education, The University of Hong Kong

– Ms Hongyun DENG, Research Manager, Centre for Advancement of Chinese Language Education and Research, Faculty of Education, The University of Hong Kong

Abstract

Empowering ethnic-minority students’ learning of writing is essential to students’ development in school and beyond. The advent of generative artificial intelligence (GenAI) has accelerated the transformation of education systems, providing new possibilities for addressing their challenges. Guided by the writing process theory, social constructivism, and self-regulated learning, this study proposes the WISE framework, comprising four key components: Write, Investigate, Synthesize, and Evaluate. It also reports on qualitative research, incorporating participant observation and content analysis, on WISE’s implementation among 10 ethnic-minority students in three primary schools in Hong Kong. The results suggest that this framework can systematically support students’ writing abilities in terms of 1) enriching vocabulary and language usage, 2) improving quality and depth of writing content, 3) enhancing writing structures and creativity, and 4) strengthening critical thinking.

Theme: 2. Thematic Exploration

Sub-theme: Diversity and Inclusion Education

Poster Presentation Time: 1225-1400; 1500-1600

Venue: F3, Tai Po-Shek-O Room, Lower Level I

Presenter(s)

– Professor Paul Lai Chuen LAM, Associate Professor, Centre for Learning Enhancement And Research, The Chinese University of Hong Kong

Abstract

This poster presentation illustrates how a teaching and learning community of practice (T&L CoP) is leveraged as a platform to bring together knowledge workers across The Chinese University of Hong Kong. The T&L CoP explores a variety of teaching and learning topics, ranging from the application of innovative technologies, curriculum, student engagement, pedagogy, and pedagogic research. In particular, the T&L CoP is versatile in two ways. First, it highlights the multifaceted nature of the community. Such overarching T&L CoP encompasses ten special interest groups (SIGs), such as artificial intelligence for education, education for social responsibility, educational research, students as partners, and service learning. Underlying most of these SIGs is a core teacher structure, meaning that teachers serve as convenors who initiate tasks and events while receiving support from the project team. Second, the T&L CoP is versatile in the sense of adaptability. Specifically, these SIGs are constantly evolving, with new groups being formed and old ones gradually phased out, following the pedagogic needs for current and future education. In this way, the T&L CoP serves as a dynamic, interconnected hub that enables the university community to collectively navigate pedagogical innovations, share insights, and elevate teaching and learning practice across disciplines.

Theme: 1. Showcase Project Achievements

Sub-theme: 1.1  Teaching Development and Language Enhancement Grant (TDLEG)

Poster Presentation Time: 1225-1400; 1500-1600

Venue: C3, Tai Po-Shek-O Room, Lower Level I

Presenter(s)

– Ms Yangzhi LI, PhD student, School of Architecture, The Chinese University of Hong Kong – Prof Adam FINGRUT, Director, Master of Architecture Programme, School of Architecture, The Chinese University of Hong Kong

Abstract

The paper presents an investigation into the integration of robotic fabrication technologies within architectural pedagogy, aiming to develop effective teaching methods and curricula tailored for a diverse group of students, including both postgraduate and undergraduate students. Robotics is an important technology in Industry 4.0, providing a wide range of capabilities in the manufacturing field. The rapid advancement of robotic arms in various industries has opened new possibilities for architectural education. Many architecture schools worldwide have established experimental laboratories equipped with robotic arms, creating opportunities for students to explore beyond the traditional scope of CNC manufacturing, however, professional courses focused on integrating robotic construction technologies into architectural education are currently scarce in the field. This research aims to explore the use of robots as an open interface for student problem-solving, geometry exploration, and programming in architectural education, catering to the students’ diverse backgrounds and skill levels. By utilizing robotic construction technologies, students can engage in hands-on experimentation, fostering the adoption of digital fabrication techniques.

Theme: 1. Showcase Project Achievements

Sub-theme: 1.1  Teaching Development and Language Enhancement Grant (TDLEG)

Poster Presentation Time: 1500-1600; 1700-1800

Venue: E1, Tai Po-Shek-O Room, Lower Level I

Presenter(s)

– Dr Bess Yue WANG, Senior Lecturer, Department of Journalism, School of Communication, Hong Kong Baptist University

– Dr Angela Dan WANG, Research Assistant Professor, Department of Journalism, School of Communication, Hong Kong Baptist University

Abstract

The proposed course equips students with cutting-edge skills in AI and cloud-based solutions to address real-world media management challenges faced by NGOs. Through a dynamic, experiential learning approach, students will become digitally competent, industry-ready, and socially responsible professionals. Partnering with the Institute of Endurance Science and Technology (IEST) and Huawei, the course offers a unique opportunity to bridge the gap between technological expertise and social impact. Students will gain hands-on experience by developing cloud-based solutions for IEST’s data management, publicity, and digital governance needs. The curriculum emphasizes: 1. Understanding NGO media challenges and translating them into practical cloud-based solutions. 2. Utilizing Huawei’s cloud infrastructure and receiving expert training from their engineers. 3. Developing a comprehensive cloud solution proposal addressing a real-world problem faced by IEST. Student competency will be assessed through a Huawei Cloud Practitioner certification exam and a final project proposal evaluated by industry experts and IEST. This ensures the learning experience is not only relevant but also potentially impactful, with successful proposals considered for adoption by IEST. This course exemplifies the power of technology in driving positive social change while providing students with invaluable skills for the future.

Theme: 2. Thematic Exploration

Sub-theme: 2.3  Community Engaged Learning

Poster Presentation Time: 1225-1400; 1500-1600

Venue: G3, Tai Po-Shek-O Room, Lower Level I

Presenter(s)

– Professor Fraide A. Jr GANOTICE, Assistant Professor, Bau Institute of Medical and Health Sciences Education, Li Ka Shing Faculty of Medicine, The University of Hong Kong

Abstract

Disciplinary silos often perpetuate hierarchical relationships and competition, creating a significant barrier to teamwork and collaboration in healthcare. Students who are exclusively trained within the confines of their discipline and university miss out on opportunities to develop the interprofessional competencies necessary for managing complex medical conditions of patients. Therefore, cross-institutional interprofessional education is crucial to promote the sharing of expertise among professionals from different universities and to prepare students for clinical practice. This presentation will highlight the significant achievements of the project titled “Promoting cross-institutional collaboration through interprofessional education: Forging alliances in healthcare education.” Initiated by the University of Hong Kong (HKU) in partnership with the Hong Kong Polytechnic University (PolyU), this innovative project aims to break down educational silos and foster interprofessional competencies among healthcare students. The project’s core objective is to enhance patient-centered care by developing and implementing a model of interprofessional education that integrates various healthcare disciplines. Throughout the four phases of the project—Program Development, Pilot Testing, Actual Implementation, and Evaluation and Dissemination—numerous achievements have been documented. These include the successful integration of interprofessional education into the curricula, enhanced collaborative competencies among students. The project also pioneered the development of an evidence-based cross-institutional IPE Model, setting a benchmark for future educational endeavors in the healthcare sector. This presentation will delve into the methodologies employed, the collaborative initiatives between HKU and PolyU, and the positive impact on healthcare education highlighted by reduced medical errors and improved healthcare outcomes. By showcasing these achievements, the session aims to inspire continued progress in interprofessional education and collaboration across healthcare institutions globally.

Theme: 1: Showcase Project Achievements

Sub-theme: 1.1  Teaching Development and Language Enhancement Grant (TDLEG)

Poster Presentation Time: 1225-1400; 1500-1600

Venue: C1, Tai Po-Shek-O Room, Lower Level I

Presenter(s)

– Dr Alex KOON, Senior Lecturer, School of Life Sciences, The Chinese University of Hong Kong

Abstract

This poster-sharing session shares the outcomes collected in the first phase of a TDG project, “AI for Formative Assessment”, exploring how the Automated Speech Recognition (ASR) function in AI can possibly provide formative feedback in speaking assessments. In this phase of the project, language teachers from the Centre for Language in Education at the Education University of Hong Kong have applied the ASR function on Whatsapp, a daily social messenger platform for Hong Kong students, to provide formative feedback during a consultation session in a University speaking course: Skills for Language Test I. This project explores the effectiveness, challenges, and implications of using AI to provide formative feedback on pronouncing words and phrases.

Theme: 1. Showcase Project Achievements

Sub-theme: 1.1  Teaching Development and Language Enhancement Grant (TDLEG)

Poster Presentation Time: 1500-1600; 1700-1800

Venue: E3, Tai Po-Shek-O Room, Lower Level I

Presenter(s)

– Dr Christelle NOT, Senior Lecturer, Department of Earth Sciences, The Unviersity of Hong Kong

Abstract

This study explored how the emotional framing of climate change messages (hope appeal vs. fear appeal) impacted students’ emotions and sense of efficacy towards addressing climate change. Prior research had focused on the persuasive effects of hope and fear appeals, but lacked investigation into how audience perceptions influence the interpretation of these messages. The quantitative results showed that the hope-appeal group experienced a significantly greater increase in self-efficacy and collective efficacy compared to the fear-appeal group. Qualitative analysis provided potential explanations – hope-appeal videos shifted students’ attention towards messages about effective mitigation actions, while fear-appeal videos directed focus to the negative consequences of climate change. Importantly, before the intervention, many students believed individual efforts were negligible compared to collective action. However, the hope-appeal’s emphasis on efficacy allowed students to recognize the value of their individual contributions, boosting their self-efficacy and collective efficacy. The findings suggest that communicating climate solutions with hope and gain-framed messages, rather than fear appeals, may be more effective in empowering younger generations to take meaningful action against climate change.

Theme: 2. Thematic Exploration

Sub-theme: 2.3  Community Engaged Learning